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illana burk

Hello, Good Humans!

It is my heartfelt belief that businesses and business owners CAN value empathy and wholeness.

I teach you the skills you need to do that and make money at the same time.

Everyone thinks that business ownership should just come naturally when we decide to strike out on our own, but like every other wildly complex endeavor, there are dozens of skills you need to cultivate to truly be successful.

The courses and offerings I create for The Good Business Workshop are designed to give you real skills that will make every area of your work easier, more profitable, and more nourishing to you, your community, and the people you serve.

Available Offerings

Pricing for Good Humans

Pricing for Good Humans

"But how much should I charge?!?"

It's one of the most common and hardest-to-answer questions that every business owner has to ask themselves over and over again. It feels like some uncrackable code that just never seems to have a perfect solution.

But it actually isn't. 

It's a skill. One that can be learned... step by step.

Start here.

offer design for good humans

Offer Design for Good Humans

"But what should I offer? How do I make is great?"

Offer Design is a comprehensive course designed for those trying to figure out how to create an offer that aligns beautifully with your goals, your values, and the needs of those you most want to serve.

This course builds skills for service providers, coaches, designers, copywriters, online educators, and the like. 

If you feel like you have something amazing to give, but no idea how to actually create an offer that works for both your clients AND for you, it's time to learn. 

This course is how you do that.

How to Hire Like a Pro

How to Hire Like a Pro

"I don't have time to hire. I'll just keep doing it all myself."

Oof. I know that one. That heavy feeling of being totally underwater, knowing you need help, but also knowing that the whole process of actually getting help feels worse than just being underwater.

So many steps. So much work. It can feel like finding someone is a full time job all by itself.

But it doesn't have to be. 

Learn how to do it right - so it doesn't wind up feeling like an anchor pulling you deeper.

Consults that Convert

Consults that Convert

"Ugh. My work would be so much easier if I never had to sell stuff."

Selling absolutely does not have to be painful. We make it that way because we believe it's supposed to be hard and uncomfortable.

But selling is just connecting. Offering. Inviting. 

And I know you can do that.

Consults are my very favorite part of my job. I get genuinely excited when I see one on my calendar. And not because it's a chance to make money. It's because opportunity to get to know someone who wants to get to know me.

Learn how to love consults. It's possible. I promise.

Go for the No

Go for the No

"I really should start pitching more, buuuuuut,...."

Go for the No is a COMPLETELY FREE ongoing challenge that invites anyone and everyone who feels like they should really work harder to get out there to ACTUALLY get out there.

But instead of getting all dreamy about our impending success, we're gonna reward rejection.

Join the Negative Nellie's and the Grumpy Gus's as we come together to find out once and for all...

...whether or not it actually DOES hurt to ask.

The Stardust Principle with Illana Burk

The Stardust Principle

"Why is it so hard to figure out how to get my work to land with the right people?"

We all come from the same stuff and there is far more that connects us than separates us. Knowing your values, finding your message, and leveraging influence is how we all thrive.

The Stardust Principle is the backbone of my life's work. It has been tested and honed and iterated with the work and feedback of hundreds of clients for more than a decade. All so you can learn the skill of values-driven connection. 

Join me in building a new way to market your work and do business in a beautiful way.


The Pay it forward fund

The Pay It Forward Fund

Supporting Good Humans is remarkably simple (and there's a great story behind it).

Voxer Coaching with Illana

Voxer Coaching

"I like the idea of coaching - but I really just have a question here or there. I don't need the whole ball of wax."

Voxer Coaching is essentially asynchronous ongoing Q & A between you and Illana.

If you've never used Voxer, it's a free app (for both Android and IOS) that allows you to leave voice and text notes in a private space. 

If you'd like to have direct access to Illana's big brain, but without all the scheduling nonsense (and the high price tag), read on....

The Good Business Incubator

The Good Business Incubator

"I would love to have some regular support and an intimate community of like-minded business owners."

The Good Business Incubator is a unique, symbiotic space for learning, community support, mentorship, and growth.

It's also where I live-records podcast episodes every other week. 

If you're looking for a low-obligation place to maintain connection with other business owners and grow your skills at the same time, this is the place for you.

New members can join now for sessions starting July 10th, 2024.

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